- #KELLER WILLIAMS MY PERFECT ASSISTANT PROGRAM HOW TO#
- #KELLER WILLIAMS MY PERFECT ASSISTANT PROGRAM CRACKED#
How are you distributing that to your network? How are you marketing your team’s mission? How are you sharing the company story? Enter your assistant. We know you, the entrepreneur, have a massive vision. In order to attract talent, you must communicate your vision consistently and clearly. With growth comes the opportunity to bring more agents and staff onto the team. Again, agents and their assistants achieve more together because they are pushing each other and challenging each other to step up … and that starts with leadership.Īs agents and assistants become better leaders, the company will start to grow. Better yet, they will be on this leadership journey with you – attending the classes you do, reading the same books as you, honing communication skills, and more. As the agent begins to increase their leadership lid and role model the behavior of an influential leader, your assistant (if they are the right match) will rise to the occasion and begin to match and mirror your leadership style. And that means spending time working on growing your leadership skills. Your assistant, your first hire, will help you begin to hone your leadership skills and give you leverage so that you are no longer working in the business, but on the business. And that’s as a single agent! When you make a decision to start building the business, you’re likely more entrepreneurial versus purposeful and making it up as you go.
#KELLER WILLIAMS MY PERFECT ASSISTANT PROGRAM HOW TO#
When you are just starting out, you can feel very alone – making decisions, creating systems, learning about contracts, dealing with clients, and just trying to figure out how to make it through the day.
#KELLER WILLIAMS MY PERFECT ASSISTANT PROGRAM CRACKED#
Leadership is not all it’s cracked up to be. Agents and assistants achieve more together by being the counterbalance and sounding boards for each other so that neither one remains in the status quo. Let them know that it is okay to fail and building confidence comes by trying new things and getting uncomfortable. Assistants might need that extra push to take on a new project or host a webinar. While a generalization, most agents are going to be much more risk-tolerant than their assistants.
On the flip side, agents can help their assistants gain confidence and grow by pushing them outside of their comfort zone. Assistants who challenge their agent’s thinking and share a different perspective will help them make the best decision for the organization. Your assistant is someone who should be empowered to disagree with you, slow you down, and tell you “no”. They are an investment you can’t afford not to make.Īs an entrepreneur or business owner, you most likely hear “yes” more than you should. In fact, a great assistant should bring four times their annual salary in revenue to the business.
A great assistant will force multiply your activities and the business. This hire allows you to start working in your strength zone and on the 20 percent of tasks that make the most impact on the bottom line of your business.ĭon’t be. The first, and arguably the most important, hire you should make as a real estate agent or entrepreneur is an assistant. I didn’t really understand how to properly hire talent back then, and I paid for it with high turnover – until 2010, when Hallie Warner (who is now my chief of staff) and I joined forces. It was a combination of my relentless drive, incredibly fast-paced and impatient attitude, and overall lack of leadership skills, as well as the assistants falling more in the reactive, rather than proactive category. Over the next four years, as I was building my real estate team and later launching a real estate franchise, I went through several assistants, none lasting longer than eight months. At the time, that’s what I thought assistants did. I wasn’t exactly sure how to navigate that relationship and often had her fetching me coffee, filing, and faxing documents for me. I was a recent college graduate and I had an assistant right away. When I graduated from college, I started working as a commercial underwriter (which only lasted about six months before I was fired) and joined another company as a financial controller. I’ve been in the real estate arena for 13 years now, and early on I realized that if I wanted to achieve the levels of success I had envisioned, I would not be able to do it alone.
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